In the not too distant future, college athletes playing at top-tier schools may be hitting the open houses as hard as they hit the gym.
Earlier this month, the State Legislature unanimously passed a bill — over the NCAA’s objection — to allow college athletes to earn money from their names, likenesses and images. If Gov. Gavin Newsom signs the “Fair Pay to Play Act” — which would take effect in 2023 — California would become the first state in the nation to allow college athletes to get paid.
And its impact could be enormous, with California’s college athletes for the first time being offered lucrative endorsement deals and sponsorships